International seed banks have thrived in their home markets for years, but expanding into the United States can bring new opportunities for growth and profitability. Here are ten reasons global seed banks should consider entering the U.S. market.

1. Access to the Large and Growing US Hemp and Cannabis Market

The U.S. cannabis market is one of the largest and fastest-growing in the world, projected to reach $41 billion by 2025. By offering seeds and services to consumers in the United States, international cannabis seed distributors will gain access to a massive market.

2. Access to New Customers in the American Seed Industry

By entering the U.S. market, global seed banks can reach a new audience of customers eager to try new and exotic strains. As of 2022, 16% of adults in the United States report regularly consuming cannabis. International seed distributors can gain millions of potential customers by expanding to the U.S., especially as more states legalize cultivation.

3. US Consumers Seek Unique Global Genetics

International seed banks often offer rare genetics not readily available in the U.S. For example, European cultivars are much older and have more well-established lineages than most American strains, and more American consumers are becoming curious about classic European cultivars like Amnesia Haze. Global seedbanks who enter the U.S. market early can corner the market on these unique seeds.

4. International Seedbanks Have an Established Reputation in the Global Seed Trade

Global seed banks have built a strong reputation for quality and consistency. As it has only recently become possible to distribute seeds over state lines in the United States, most U.S. seed distributors operate on a much smaller scale and have not been in business as long as their international counterparts. A proven record and long history in the industry will help global seed companies gain loyal customers in the U.S. 

5. Consumers Demand Organic and Sustainable Products

The U.S. market has a growing demand for organic and sustainable products, which international seed banks can cater to with their offerings. Global seedbanks with more established backgrounds and rigorous certification processes are uniquely positioned to fill the niche of organic, sustainable seeds.

6. Established Global Seedbanks Can Offer Competitive Pricing

Global seed banks can offer competitive pricing due to lower production costs in their home markets. American consumers often make purchasing decisions based on price and convenience, and low production costs abroad allow international seedbanks to provide high-quality, affordable seeds. By partnering with a U.S. hemp and cannabis seed logistics company like Symple Seeds, global seedbanks can corner the market on convenience, too.

7. Ample Opportunities for Strategic Hemp Partnerships

By partnering with U.S. seed companies, international seedbanks can expand their reach and gain access to new distribution channels. Partnerships between global seedbanks and US-based logistics companies can help American and international companies grow and thrive, strengthening the worldwide hemp and cannabis seed market as well.

8. Establish Brand Recognition Through US Market Expansion

The U.S. market is highly competitive, but global seed banks can still establish a strong presence. Because international seedbanks are so well-established, they likely won’t start from scratch in the U.S. Though they might not have sold seeds in the country before, many American consumers and industry professionals are familiar with international seed companies by reputation.

9. Exciting Opportunities for Research and Development

The U.S. market is home to many cutting-edge research and development initiatives, which global seed banks can tap into to improve their offerings. By expanding to the U.S., international hemp and cannabis companies can access this innovation and benefit from ongoing research and development to propel their company toward greater success.

10. Open Doors to Long-Term Growth

By entering the U.S. market, global seed banks can position themselves for long-term growth and profitability as the global seed market evolves. Expanding into the U.S. market can position international seedbanks to grow even more as the industry develops.

Take the Next Step in Seed Distribution

Expanding into the U.S. market can be invaluable for international seed banks looking to grow their businesses and reach new audiences. With the right strategy and approach, the U.S. market can offer many new opportunities for success.

 

Symple Seeds offers a full suite of services to help seed companies from all over the world distribute their genetics to eager consumers all over the world. We look forward to helping your global company expand its footprint to the U.S. and beyond. Contact us today for more information

This content is provided as a membership benefit to our valuable business level members. Due to several factors including the variances in state hemp laws and the differences in interpretation of federal law, NHA makes no warrants of the legality, efficacy or safety of any product, service or statement made by any third party.

We encourage all members and the general public to do their own due diligence on any business or product, and understanding their state’s and federal laws, before choosing to purchase any product or contracting for any service