Search engine optimization is constantly changing and it is essential to be aware of new updates, techniques, and approaches. However, there are always certain strategies that remain fundamental through the years. For example, if your only intent is improving organic rankings, then targeting keywords is not effective anymore. At the same time, choosing the right keywords to successfully work with search engines is still extremely important.
Considering the number of different SEO techniques, it is really difficult to determine which one you should stick to and which is better to ignore. What techniques are better for your business and what wouldn’t affect anything? How to achieve better results?
Fortunately, there are several basic techniques that will help any business, including cannabis one, achieve better positions in SERP and increase its visibility. We’ll talk about five of them and see how they can help you and your business to develop.
The first rule of link promotion: it is impossible to promote sites only with links. Before selecting anchors and donors, ask yourself: is your cannabis resource optimized, is everything in order with the technical part, aren’t there any serious mistakes?
If the answer is “yes”, you can continue. The main stages of a link-building strategy are as follows:
- Analysis of competitors’ link profiles.
- Drawing up a work plan for the placement of links.
- Selection of donor sites.
- The actual placement.
Why is the order like this? An effective strategy is built on the basis of competitors’ link profiles, which are being promoted for the same queries as yours. In other words, you first need to look at how many and which links your competitors are using. And then make it at least as good (rather, better) and take the top places in the search results yourselves.
Competitor analysis is also important because search engines carefully check the quality and quantity of links. An excessive number of the same type of anchors from low-quality resources will quickly drive the resource under sanctions and provide you with troubles for months ahead. In this case, focusing on top competitors is a certain guarantee of the reliability of the link strategy.
There are no universal algorithms for link promotion. Often, on the Internet, you can find some numbers or proportions – close such sites. You need to focus only on competitors from the top 10. A sufficient number of automated tools have been invented to analyze the link mass of sites. Specialists of the MjSEO agency recommend using Ahrefs, Serpstat, or SemRush.
2. Write Correct Meta Tags for Your Pages
This includes Title, Description, and H1. They should be correctly written following certain instructions. Let’s briefly discuss them here.
The title is an important meta tag that shows search engines and visitors what the promoted page contains. It is very important to make the title correct as this affects the ranking of the site in the search engines. Sometimes it is enough to write the title so that the page starts to rise in the SERP.
Rules to compose a Title:
- Relevance. The content of the page must match the title.
- Keywords. Don’t use a set of keywords, define the main one.
- Write the main key query at the beginning of the title.
- Commercial words/additional words: price, buy, etc.
- Punctuation marks. Do not dilute the keyword with punctuation marks.
- The length should be 56-69 symbols.
- The uniqueness of the title on the site. All page titles on one site must be different.
- The uniqueness of the title among competitors. To do this, you can add a company name.
- Competitors. It is also recommended to analyze the title of competitors and use it as an example.
If you adhere to the rules for compiling the title, then it will be easier to promote pages.
Similar rules are applied to the description and H1. Include the main keyword in each of them and don’t make them too long. The length of the meta description should be between 120-150 characters. Try to provide the main info about the article or the page there. It will help not only the search engines but also your potential customers to define what the page is about.
3. Make Your URL Structure Simple and Understandable
The speed and effectiveness of promotion depend on the structure of the site. In order for search robots to quickly and efficiently crawl and recognize the content of the site, it must have a simple and understandable hierarchy of pages and sections.
The fewer clicks the user has to make to get to the desired page from the main page, the faster the search robots will index it. A low level of nesting gives pages various advantages when promoting:
- More weight;
- Lower the probability of dropping out of the index;
- The likelihood of quick links being generated by search engines is higher since for them to appear on the page, the main site must link to this page.
All these arguments are enough to understand that the nesting level strongly affects both indexing and page ranking. It would seem that this leads to an obvious solution: why not link to all pages from the main page, as well as from the second-level sections? But not everything is so simple – much more efficiency in promotion is received by the organization of the correct hierarchy of pages.
An optimal site structure is easiest to imagine in the form of a pyramid. Above is the main, below are sections and categories, followed by subcategories and all kinds of filters, and in the end, there should be pages of goods and services on commercial sites or articles on information platforms. Even if the pages on the last – bottom – level of the pyramid give you most of the traffic, you should not link to them directly from the main page, bypassing sections and categories.
4. Social Signals and Website Promotion
Social media is an integral part of your SEO strategy and search signals are important as well. You should focus on this point. Yes, it’s true that Google hasn’t added social signals to its ranking algorithms, but as practice shows, social signals influence promotion. Several case studies have proven the impact of social media activity, covering elements such as likes, tweets, and pins.
How to get more social signals:
- Create informative content for social networks.
- Add Publish buttons to your post and make them visible.
- Encourage people to share information.
- Run a social media contest.
- Don’t forget about mentions and links to influential social media users.
Social networks are at your disposal – use them for search engine promotion.
5. Conduct a Page Speed Analysis
Perhaps this factor was not required before and page loading was not a priority. We could wait a minute, even five, for the news site to load. But now, based on statistics, a page delay of one second can lead to a 7% loss in conversion. According to potential users and clients, this site will be unreliable. Therefore, page speed is vital for both users and search engines.
On April 9, 2010, Google included site speed as one of its most important ranking factors. This means that if your pages load slowly, you are fighting a losing battle for the best organic rankings – regardless of the quality of your content or the quality of your product.
Get rid of unnecessary elements that slow down your site. If you are using WordPress, consider deactivating plugins that you may have installed and activated, but they are not really needed. Also, clean the sidebar and put only the widgets you need in there. Also, do not forget:
- About image optimization.
- JS, CSS, HTML minification.
- Enabling compression.
- Optimization of the mobile format.
This will help you to increase the page loading speed and rank better in Google.
Of course, all of these techniques work in complex and it is essential to pay attention to all of them rather than focusing only on a certain strategy. You should also remember that everything you are doing with your site is for the visitors, for people, and not for search engines. This approach is also promoted by Google and other search engines.
Web crawlers are programs; they don’t buy products, they don’t communicate with you on social media, and they don’t become regular customers. Therefore, create content that will be useful to users. As a specialist in your field, posting useful articles for users on your blog and even posting links to authoritative sites, you will find that more people will start linking to you naturally.
Start applying these techniques to your website and you’ll see the positive changes in a while. Good luck!