A national call to build an American hemp industry with clear rules and responsible safeguards
American hemp is a story of farmers taking a chance, workers building new skills and manufacturers finding ways to make more here at home.
But that future cannot grow on uncertainty.
Plan. Don’t Ban. is a call from across the hemp community: give American agriculture and responsible businesses clear rules, protect consumers and let this industry build.
“The question is whether we give American hemp a workable path to grow or leave farmers, workers and businesses guessing.”
One plant. A stronger future.
Hemp can serve many markets. Its fiber, grain, seed, stalk and hurd can support agricultural and industrial uses. Its potential reaches into textiles, building materials, paper and other products. Turning that potential into a durable American industry takes more than a crop. It takes research, processing capacity, investment, skilled workers and policy that can keep pace.
The Goodness of Hemp Act of 2026 proposes a federal framework built around those needs. It puts agriculture and industrial hemp at the center, supports research and market development, and sets defined pathways and safeguards for certain consumer products. It is a proposal for discussion, not enacted law.
See the work behind the opportunity
The campaign’s manufacturing video puts people and production at the center. It shows American manufacturing, jobs and the work of building a domestic hemp supply chain.
“A stronger hemp industry means connecting the field to the factory floor.”
A plan with clear rules
A lasting framework has to do two things: create space for legitimate agriculture and commerce, and set meaningful protections for consumers.
The proposed Goodness of Hemp Act outlines agricultural and industrial pathways, along with narrow pathways for qualifying CBD supplements and manufacturer-sealed, ready-to-drink beverages. It also proposes testing, labeling, traceability, age limits, restrictions on child-directed marketing, and prohibitions on high-risk product forms, including consumer-ready hemp flower and inhalables. States and Tribes could maintain stricter rules.
This is what Plan. Don’t Ban. means: establish standards, define responsibilities and make the rules clear enough for responsible businesses to follow and regulators to enforce.
How the framework compares
The campaign’s federal policy matrix compares selected provisions across the Goodness of Hemp Act and several other proposals. In this matrix, the Goodness of Hemp Act is marked across all listed provisions, including grain and fiber farmer relief, animal-feed markets, and reinvestment of excise revenue in enforcement, safety research and industry development.
Other proposals also address important policy areas. The matrix is a snapshot of selected provisions, not a complete analysis of each bill. Checkmarks indicate provisions marked in the supplied comparison.
A coalition speaking together
The Goodness of Hemp campaign is paid for by the National Hemp Association. Its message is bigger than any one person or organization. It brings together farmers, workers, businesses, researchers and consumers who want a responsible future for American hemp.
“This is not one person’s voice. It is a coalition asking for a workable future for American hemp.”
The National Hemp Association is calling on policymakers and the public to look closely at the framework, weigh its safeguards and consider what a clear, durable policy could make possible for American farms, businesses and workers.
Read the framework. Add your voice.
Watch the manufacturing story. Review the policy summary and comparison matrix. Share the framework with your community and help keep a practical conversation about hemp moving forward.
Plan. Don’t Ban.
Paid for by the National Hemp Association.
About the National Hemp Association
The National Hemp Association is a Washington, D.C.-based nonprofit trade association advancing industrial hemp through policy, education, research, and market development. NHA works with stakeholders across agriculture, manufacturing, research, government, and commerce to strengthen U.S. hemp supply chains while supporting responsible international market development, trade relationships, and collaboration across the global hemp industry. Its work focuses on connecting people, markets, information, and infrastructure to help industrial hemp move from emerging opportunity to durable commercial adoption.